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Running Charitable Auctions with cMarket


In today’s marketplace, technology plays an important role in corporate fundraising initiatives. United eWay’s Charitable Auctions, powered by cMarket, is an effective new way to apply Web-based technologies to workplace giving.

Charitable Auctions Screen Shot - click for larger view  cMarket is the leading provider of Internet-based fundraising auction services, and the preferred provider of online auction services for the United Way. With the ability to reach the inboxes of current employees and customers, an online fundraising auction with cMarket can increase the potential and the results of your workplace giving programs. cMarket has run over 2500 auctions, and has raised more than $25 million for organizations in every sector of the nonprofit community. Their nonprofit customers report greater results from online auction when compared to traditional fundraising auction events:

  • 73% engaged more of their constituents,60% involved more bidders, and
  • 20% secured more sponsors for their event.
Closing your action
  • Create a Custom ‘Auction Closed’ Homepage and Email – Thank all those who participated in the online auction by setting up a landing page and sending out an email to your supporters. You can also provide payment and shipping information to the winners, list contact information for further inquiries, and include a "Donate Cash" button for incremental revenue, should your participants want to continue supporting your chosen cause.
  • Closeout Your Auction Items – When an item is won online or at a live event, or it is purchased through the "Buy Now" feature it closes automatically in our system. If an auction item reaches an assigned "close date" or the auction itself is scheduled to end, the auction will close and end any bidding.

For more information please visit: http://www.cmarket.com/partner/unitedway